In the photo that's me, Nick, behind the table. And in front, pretending to be a customer? That's my wife, Erin.
Often my Dad, Phil, might be out the front talking to customers. Yeah, we're a pretty big corporation.
What are we doing, and more importantly, why?
We're giving coffee tastings in the Adelaide Hills!
I know right, another coffee roaster. How many do we really need?
Well, I think one more. Or at least that's what I thought before I started the business.
So, I started it, and now there's one more coffee roaster. Here's why.Shop Coffee
Coffee that's fresh is super delicious. It's even more delicious than regular coffee, which is already pretty tasty.
I only found out about this when I started roasting coffee at home, and I'd been drinking coffee for ages. I wondered if other people knew about how delightful fresh coffee is.
I started talking to people. Turns out most people don't. Seemed like the coffee industry was keeping it a secret.
Perhaps it's more convenient for supermarkets that way?Shop Coffee
What if a local coffee roasting business was built from the ground up to deliver really fresh, super delicious coffee?
That was the question I asked myself. To begin with, it means selling directly to you, so there are no unnecessary delays in delivery. It also means roasting as 'on-demand' as possible. That way there aren't piles of coffee bags waiting to be sold.
Well, the internet makes it really easy to sell directly to you. And monthly deliveries mean I know when you'll need more super delicious coffee in advance. Plus we can do very small batch roasting for those one-off non-subscription orders.
Then, everything else is optional.
Physical premise? Optional.
Wholesale customers? Optional.
Even our ridiculously popular granola is optional.
When all is said and done, my priority is delivering really fresh, super delicious coffee to you. It's why the business name is "Roasted On" and why the date the coffee was roasted is stamped in the middle of the logo.
And that's why I thought we needed one more coffee roaster.